Who is your consumer?
Snickers aim consumers of all ages and sex.
However, their ads seem to be targeting young males, who
requires energy or behave irresponsibly when they are hungry.
The following diagram explains that what consumer thinks and how he/she reacts is unknown to the marketer. It is the marketer's job to understand what is inside the black box.
Key Psychological Processes
Snickers till now has been tapping the right spots in the consumer's mind.
Snicker's humorous campaigns increased mind recall for its target audience, thus creating
an incredibly effective, albeit unconventional marketing campaign.
This will guide the consumers towards Snickers with relative ease.
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