P3: Place

Distribution Channels:

Snickers has moved on from selective distribution to Intensive distribution.

Initially, Snickers used to be available only at airports and high end departmental stores. Since 2012, it has penetrated deep into the Indian consumer market and is now available at every traditional "Kirana" store and departmental store.

The Distribution Channel of Snickers is 2-level Marketing Channel:

Manufacturer --> Wholesaler --> Retailer --> Consumer

Importing Snickers:

India imports Snickers primarily from UAE, Belgium, Netherlands. Most of the Imports are done at the Port Sea followed by Sheva. Port Sea accounted for 32.97% of imports followed by Sheva and Nhava which account for 29.64% and 29.64% of imports respectively.

Snickers is imported under the HS Code 18063100, 18069010, 96063090. As per the records it was last imported on 08 Aug 2014 at under HS code 18063100 and quantity 750 as SNICKERS POUCH PACK 500GR (CHOCOLATE) from BELGIUM at the price of INR307.76

Snickers is commonly imported under the name like SNICKERS STD 50G 12 x 24 INDIA 13 (UNIT PER CASE 288) (UNIT PER PCS 50G) CHOCOLATE 323 CTN, SNICKERS MULTI 6 PACK 300GR (CHOCOLATE), SNICKERS MINI FUNSIZE 403GR (CHOCOLATE).

The average import price of Snickers is Indian Rupees 1,563. This price doesn't include Import Duties, Taxes and Freight.

The full report can be accessed at: http://geosquare.in/Snickers.htm