Snickers does not only compete within the chocolate industry, but outside it as well! This is because, Snickers is marketed as a snack instead of a candy bar. While the USA has easily adopted it as a snack, India is yet to see it become a snack.
For Indians, anything made of chocolate is a chocolate or sweet dish, not a snack. This is the biggest problem for Snickers in India.
Snickers competitors within the industry in USA:
Below is a list of the top 3 competitors of Snickers in USA. Currently, Snickers is at number 1 position.
- M&M: Coming from the same parent company, Mars
- Reese's: The Hershey Company
- Hershey's: The Hershey Company
As is clearly evident, there are two companies ruling the roost in the USA: Mars and Hershey.
Snickers competitors within the industry in India:
Snickers has a tough competition in India as it is a new entrant in the market as compared to established brands like Cadbury and Nestle. Cadbury has such a wide impact that chocolate is synonymous with Dairy Milk almost all over India.
- Dairy Milk and it's variants: Cadbury
- Kitkat: Nestle
- Munch: Nestle
Snickers needs to come up with some really brilliant advertising and promotion campaigns to make a mark in the Indian scenario.
Snickers competitors outside the industry in India:
As said earlier, the idea of snacks is something different in the mind of the Indian consumer.
Some of them are as follows:
- Vada Pav
- Street Food
- Chips and Samosas
It may take a while for Indians to view Snickers as a snack.
No comments:
Post a Comment